Luxury is no longer measured by brands and yachts. The founder of the Polar Travel Club shared how expeditions that change lives are born, and why they are the future of premium tourism.
Luxury no longer equals handbags and yachts. Nikolai Savelyev from the Polar Travel Club explains how hard-to-reach expeditions aboard nuclear icebreakers became the new status symbol: limited cabins, scientific lecturers, and routes that literally change travelers’ worldviews.
Key takeaways
- Demand for North Pole cruises outpaces supply, so bookings open 18–24 months ahead
- Expeditions blend exploration, education, and philanthropy, attracting tech founders and creative leaders
- Competition among operators is growing, forcing innovation in onboard programming
The article highlights the premium audience’s shift toward transformative adventures and how Russian operators carve a niche in this ultra-segment.
Source: atorus.ru
